Lacoste Olympic Heritage collection
October 2024

Lacoste Olympic Heritage collection

The collection

For the Paris Olympic Games, Lacoste chose the timeless sports club for its photo shoot. The “Olympic Heritage” collection pays tribute to the centenary of the Paris Olympics, held in 1924.

The Place

The venue, chosen by Lacoste for their photo shoot, is steeped in history, allowing the brand to sublimate retro-inspired pieces. Their teams exploited the various spaces of this sports complex, such as the trophy room, the wooden changing rooms, the fencing room and the multisport hall, to recreate the Olympic spirit so dear to Pierre de Coubertin with authenticity and charm.

Complexe sportif des années 50
Complexe sportif des années 50
Ref. 0180

50's era sports complex

Invalides
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Other works

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