la poste
October 2023

La Poste advertising


La Poste recently unveiled its new offbeat advertising campaign to promote its "Looking after my parents" remote assistance service for senior citizens. The aim of this new service is to help them age well at home.

To launch this advertising campaign, La Poste used a 70s setting in a suburban neighbourhood in the Paris region.

The Place

To shoot its advert, La Poste chose a suburban bungalow from the 1970s, full of period tapestries on the walls and ceilings, as well as objects of all kinds. The décor comprises several rooms, each more rococo than the last: a living room with several tapestries, a dining room full of period decorations.

The property is located in a suburban area of Paris.

Ref. 0588

Suburban middle-class home 'in its own juice'

15km North/East from Paris
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