Where should I organise my next fashion show?
Organising a fashion show can be crucial to the development of a brand. For the event to be a success, it requires meticulous organisation and a suitable location. The choice of setting influences the atmosphere, the experience of the guests and the media impact. In this article, The Place To See, a scouting location agency, shares its experience to help you choose the ideal place.
Defining your needs and objectives
The choice of place is a crucial step. It must not only reflect your brand's image, but also offer the right infrastructure to ensure that the event runs smoothly. Discover our catalogue of venues for organising a fashion show.
Historic and prestigious places
Luxury hotels and castels
Organising a fashion show in a prestigious hotel or château creates a refined and exclusive atmosphere. With their imposing volumes, they guarantee an unforgettable experience for guests.
Museums, theatres and art galleries
Museums, theatres and art galleries are perfect for a fashion show that combines fashion and culture. These places, steeped in history, often have spectacular architecture and lighting that can be adapted to the most elaborate scenographies.
Atypical and innovative spaces
Rooftops
Rooftops are perfect if you want a trendy, spectacular setting. Aside from the weather, which is a factor not to be overlooked, these locations can create a ‘wow effect’ at your fashion event and assert your branding.
Outdoor places
Holding a fashion show in an open-air place, such as a botanical garden, a terrace planted with trees or around a swimming pool, can be a winning bet for a spring-summer collection. This type of setting frees you from the limitations imposed by enclosed spaces and allows you to take full advantage of natural elements such as daylight and wind.
Brutalist spaces
We recommend warehouses and brownfield sites to brands looking for a raw, contemporary setting. These vast, modular spaces can be used for innovative set design, with light projections and artistic installations. They are perfect for avant-garde fashion shows where the aim is to surprise the public.
Accessible and functional spaces
Exhibition halls and convention centres
For large-scale events, exhibition halls and convention centres are ideal. Those locations offer a large reception capacity, an adapted infrastructure with podiums and high-performance technical equipment.
Requirements for selecting your place
Before choosing a place for the fashion show, it is important to define your needs by taking stock of the context of the event:
- Image and consistency with the brand: The place must be in keeping with the identity of the designer and the theme of the fashion show.
- Accessibility and location: Consider the ease of access for guests and the transport of equipment.
- Capacity and layout: A modular space will give you greater freedom in staging the show.
- Technical infrastructure: The presence of a podium, a high-performance lighting system and dressing rooms for the models can save you a considerable amount of time.
Why delegate the choice of the place for a fashion show?
Our experience of working with our customers for over 20 years has enabled us to reinforce our added value. Our customers can testify to the many advantages of using our services:
- Time savings and expertise: We have a solid network and in-depth knowledge of suitable spaces.
- Optimised management: we take care of all the administrative formalities and authorisations, while respecting technical constraints, so that you can concentrate fully on the rest of your project.
With a vast repertoire of places suitable for events and fashion shows, our team can offer you tailor-made solutions to suit your vision and requirements. Leave nothing to chance and turn your project into an unforgettable event.
Contact us today and bring your fashion show to life in an exceptional setting!